• Drive omnichannel marketing strategies across paid and organic media, email, and website to increase sales and digital downloads
• Collaborate with sales and content teams to create targeted marketing strategies that increase attendance and sponsorship revenue
• Expand and execute go-to-market strategies for all publications, market studies, webinars, content syndication, and virtual events
• Oversee annual marketing budget, advertising agency & two contractors to support marketing initiatives and marketing calendar

• Tailored marketing collateral and email campaigns for sponsors and delegates, driving and increasing leads for two large-scale events
• Conducted competitive analysis, market research, and performance reviews of past campaigns to inform data-driven marketing strategies
• Led on-site marketing efforts for two events, managing social media, photography, and executive interviews to enhance brand visibility

iTherapyDocs
• Spearheaded the development of iTherapyDocs' Squarespace website, ensuring a visually appealing and user-friendly online presence increasing demos
• Collaborated with iTherapyDocs' front-end web designers to revise their product dashboard, incorporating brand elements and colorways that not only strengthened brand identity but also addressed user needs and pain points
• Revised sales and events materials to best target their audience and increase marketing qualified leads

Perpetual Use
• Research Sustainability and Reuse news, research and innovations, write copy and design graphics for Perpetual Use's bi-weekly newsletter to 2,000+ subscribers

Luke's Wings
• Design a non-profit, Luke’s Wings, marketing materials, implement digital marketing strategies, and collaborate with the sales team to develop sales packets to increase corporate fundraising

Genau Group Realty
• Leed and manage event marketing for industry events from material creation, ad design, and push notifications for The Genau Group Realty industry events

Riders On Video
• Develop a targeted marketing plan, go-to-market strategies, and year-long budget for Riders On Video implementing optimization strategies for paid ad campaigns utilizing Meta Business
• Manage ROV’s social media (LinkedIn, Instagram, Facebook, and YouTube), increasing Facebook reach to 17.5K+ and acquiring 20+ influencer partnerships totaling 1.9M+ followers

• Utilized market research to build a creative strategy for Microsoft’s ‘It’s In Our Nature’ campaign boosting sustainability awareness
• Crafted weekly social media copy for PhRMA and utilized social listening tools to aid Nike Basketball in analyzing consumer needs
• Analyzed market research and strategized solutions, which aided new business pitches for three prospective clients, acquiring two

• Led all company marketing, holding three weekly meetings to support and delegate personalized tasks to increase exposure
• Managed six marketing interns, creating a mid-cycle review process and guide for future internship programming
• Developed paid and print ad campaigns and onboarded HubSpot Marketing for email and social media management

• Leveraged social media data analytics from Instagram and Facebook to conduct a social media re-branding and implementation
• Created and presented a communications plan to DFS' Executive Board increasing donations for their largest fundraising initiative
• Designed pitch decks and informational packets with Canva to promote offerings to potential clients and referral partners

• Established MNB’s logo, branding deck, and marketing collateral to promote their at-home nail service application
• Orchestrated and promoted a 45+ person event, increasing brand awareness to undergraduate students across Washington, DC
• Organized video and photoshoots, developed promotional graphics through daily posting, increased Instagram followers by 40%