Chatgpt was first released in November 2022, let's dive into how AI impacts marketers today and some pros/cons. Artificial Intelligence...

While the Barbie movie promoted through traditional ads and a tour they also went above and beyond collaborating with 30+ brands for...

Spotify leveraged their annual mass marketing moment in a new way focusing on their other revenue source, advertisers. In 2020, Spotify...

Water is similar from one bottle to the next. The latest industry disrupter is Liquid Death. They have rebranded their water to align...

Augmented reality (AR) has been utilized more frequently to expand what is available to marketers. To go beyond the realistic. They have found it to be more sustainable and create quite a buzz. From Nordstrom "releasing" yellow balloons across the city to the iconic Maybelline ad that features a subway car with lashes and mascara. The ideas are endless, with the future of pushing boundaries on what you can imagine and execute. That looks realistic and bends the ideas of reali