Revolutionizing the Future of Ads: AR

Augmented reality (AR) has been utilized more frequently to expand what is available to marketers. To go beyond the realistic. They have found it to be more sustainable and create quite a buzz. From Nordstrom "releasing" yellow balloons across the city to the iconic Maybelline ad that features a subway car with lashes and mascara. The ideas are endless, with the future of pushing boundaries on what you can imagine and execute. That looks realistic and bends the ideas of reality. As viewers guess - is this real?

One creative that has stood out with AR campaigns is Ian Oadgham, who has a video production company, Origiful, collaborating with Apple, Benefit, Jacquemus, and many more. Bending your imagination to what is real using stop-motion and CGI.

Something that is interesting is a shift from web AR to social AR as campaigns are going viral utilizing social media. Also, AR, which needs an individual to take action, often takes more involvement than scrolling to a trending post. Social AR allows for higher exposure and increased shareability.

Here are my favorite campaigns over the last couple of years.

Nordstrom: NYC Anniversary Sale Balloons

I love the focus and thoughtfulness of the sustainability benefits of campaigns that are developed digitally. "P.S. The sale is real! These balloons are not. We designed them digitally to bring the happy without harming the environment."

Jacquemus: On the Streets of Paris

Created by Origiful

Origiful has been a leader in the AR space developing lifelike 3D videos for countless brands bringing their visions to life.

Maybelline: Mascara on the London Tube

Dynamic social ad featuring their SKY Mascara bending over and lifting the lashes of the tube car.