Augmented reality (AR) has been utilized more frequently to expand what is available to marketers. To go beyond the realistic. They have found it to be more sustainable and create quite a buzz. From Nordstrom "releasing" yellow balloons across the city to the iconic Maybelline ad that features a subway car with lashes and mascara. The ideas are endless, with the future of pushing boundaries on what you can imagine and execute. That looks realistic and bends the ideas of reali