Spotify's Gift to Advertisers

Spotify leveraged their annual mass marketing moment in a new way focusing on their other revenue source, advertisers.

In 2020, Spotify released a new wrapped for another group of "listeners," advertisers, as they shared data insights from key listening groups to help Spotify advertisers better target their demographic.

Spotify shared that same listener data that individual listeners look forward to seeing every December but at a much larger scale. This uniquely focused B2B campaign leveraged data insights to create conversations and excitement around advertising on Spotify due to the reach, information, and promotion of Spotify Ads through this campaign.

Their 2021 Advertising Wrapped breakdown focused on crucial callouts and insights that could motivate advertisers to choose Spotify when selecting where to promote. They also added data to educate marketers on their potential reach and target demographic.

Spotify First Party Data, US, Jan-Oct’21 vs. Jan-Oct’20

Since the 2021 Advertising Wrapped, Spotify has not released another but shares quarterly insights and continues to post advice for advertisers on their News & Insights page on their Spotify Advertising website.