HBD AI, From Marketers
- Natalie Elizabeth
- Nov 1, 2023
- 2 min read
Chatgpt was first released in November 2022, let's dive into how AI impacts marketers today and some pros/cons. Artificial Intelligence platforms from Adobe's "Firefly" to Grammarly's "GrammarlyGo" generative AI are groundbreaking in marketing. Changing how marketers write copy, edit, develop visualizations, and gather information. While this tool is helpful, it is still in the works and has some setbacks.
Benefits of AI
Data Analysis
One of the most significant benefits is the speed at which AI can process and analyze large amounts of information. Allowing marketers to gain deeper insights into consumer behavior on varying topics, create more robust personalized campaigns, and optimize their strategies.
Automation Capabilities
AI saves time by automating repetitive and time-consuming tasks and expediting email marketing, photo editing, and social media posting, allowing marketers to lean on AI to focus on more strategic and creative aspects of their work.
Content Creation
From generating content product descriptions, they make articles more concise and can even develop social media posts. While AI does not replace human creativity in writing, it can assist in content creation or use it as a sounding board as they brainstorm copy.
Detriments of AI
AI Bias
There are inherent biases because of the AI's data since all people have intrinsic biases. Posing a risk since there can be unintended discrimination in marketing efforts, leading to hurtful messaging or marketing efforts.
Potential for Inaccuracy
While there are many great ways to utilize AI, the work must be checked for inaccuracies. For example, content-aware autofill in photos, while you could ask to change the sky blue in a dessert photo, it could mistakenly add tree branches in the sky that clash with the image. These errors can occur when AI models when the data is flawed.
Over-Reliance on AI
While utilizing Artificial Intelligence as a tool can be beneficial, it can create a lack of human creativity and intuition in marketing strategies. The best way to leverage AI is to utilize a strong marketer who can prompt AI systems and use a human touch together.
