New York City | Product Marketing Manager
As a passionate Marketer, I’m dedicated to building strong brands through innovative marketing strategies that foster loyalty, engagement, and conversions.
I lead cross-functional product launches and translate research into strategic direction. As the sole marketing lead at IELA, I drive 3–5 launches per month, shape annual programming based on subscriber insight, and influence executive decisions through data-backed strategy.
Previously, as Founder of Azolla Marketing, I advised B2B and B2C brands across the tech and consumer sectors on positioning, GTM strategy, and growth.
When I am not working, you can find me spending time with family and friends, exploring the nyc, traveling, hiking, taking photos, or diving into a good book.
Experiences
Certifications, Professional & Organizational Experience
IQPC Exchange (IELA)
Senior Marketing Manager
Providing strategic leadership to build impactful marketing initiatives, elevate brand presence, and align cross-functional efforts to achieve organizational goals. Along with managing an agency, contractors, and annual marketing budget.
IQPC Exchange (IELA)
Demand Generation Marketing Manager
Specializing in creating and executing data-driven campaigns that generate high-quality leads, nurture customer relationships, and drive measurable pipeline growth. Managing lead gen, email marketing campaigns and the IELA website.
Azolla Marketing
Founder & Digital Marketing Manager
Manage and cultivate 5 client accounts, shaping targeted marketing plans, go-to-market strategies, company branding and budgets. Drive expanded brand reach through social media management, optimized paid ads, and influencer partnerships. Craft and collaborate on marketing, event materials and sales enablement materials.
Artemis Ward
Creative Strategy Intern
Utilized market research to optimize Microsoft's 'It’s In Our Nature' campaign, crafted social media copy for PhRMA, supported Nike Basketball with social listening tools, and provided market research and recommendations for new business.
Genau Group Realty Advisors
Marketing Intern Manager
Led company marketing, managed six interns, and implemented campaigns, resulting in increased exposure and successful integration of HubSpot Marketing.
Dress for Success, Washington DC
Marketing, Engagement and Communications Intern
Leveraged social media analytics to develop and present a communications plan to the Executive Board, and designed promotional materials, contributing to increased donations and successful rebranding.
Testimonials
Natalie was an amazing manager. She always was willing to help and teach with great patience. She was always well prepared and organized. She managed me for a whole summer through which she managed multiple projects and completed each in timely fashion. Her work always exceeded expectations, and had a passion for leadership. I would be lucky to work with her again.
Dawson O'Neil
Marketing Intern, Genau Group Realty
I've had the pleasure of working with Natalie on a long-term marketing content project. Natalie has delivered high quality content within project timelines, graciously accepted feedback and adapted content types, and continuously delivered high quality work reliably and on-time. Natalie is a joy to work with!
Selina McPherson
Perpetual Use, Client
I had the privilege of working with Natalie Senft and was consistently impressed by her talent and dedication. She’s a fast learner with a proactive mindset, always ready to step in and contribute wherever she can.
Natalie is highly collaborative and brings a creative, entrepreneurial approach to problem-solving, which makes her an invaluable team member. Her ability to think outside the box and deliver innovative solutions is inspiring. I would jump at the opportunity to work with her again in the future. Natalie is a standout professional and an incredible asset to any team.
Dan Nguyen
Marketing Director, IQPC Exchange (IELA)
