Sustainable Fashion Re-invents Email Marketing

While Reformation is a sustainable clothing brand with the cheeky tagline "Being naked is the #1 most sustainable option. Reformation is #2." Their email marketing campaigns are no different. From sending subject lines that are relatable, make you laugh or think that it came from work - they do it all.

Your Inbox

Their emails consist of short lines that follow the storyline of the subject and feature product photos in between that match the theme. Mail Charts found Reformation was found to send about 2.15 emails per week which is a 6% increase from 2022 and their subjects are an average of 16 characters.

So "YOUR PTO REQUEST" says things like...

Reformation continues to share content that cuts through the noise and makes you look. Their sustainability-focused brand has a unique social media and email marketing strategy that has worked well, and they continue to utilize it.

Interesting take on email marketing as they continue to get eyes with their catchy subject lines.